Business intelligence
Reports & analytics
Measure sales, inventory, finance, marketing, agents, and branches from a shared source of truth.
Gross transaction value$162,400
Lead conversion12.5%
Average property price$149,571
Sales cycle23 days
Revenue & forecast
Actual closed revenue with projected trajectory
Actual Forecast
Year-to-date revenue$1.28M 22.6%
Projected year-end$2.14M84% confidence
Lead source quality
Conversion by acquisition channel
1
Referral
28%42 leads2
Website
19%31 leads3
Google Ads
16%26 leads4
Meta Ads
12%35 leads5
WhatsApp
10%18 leadsPipeline health
Opportunity distribution
new113%
qualified225%
viewing113%
negotiation113%
reserved113%
won113%
Inventory mix
Available portfolio by property type
7properties
apartment3
villa1
office1
retail1
land1
Performance signals
Automated trend detection
Dream City demand is rising
Qualified enquiries increased 26% over the previous period.
Referral quality improved
Referral conversion is 1.8x higher than paid social.
Office inventory is aging
Average days on market increased to 48 days.
Agent performance
Activity, conversion, and closed value
AH
Ari HassanBranch Manager
- Leads
- 24
- Conversion
- 28%
- Closed value
- $422,000
2SK
Sara KareemSenior Property Consultant
- Leads
- 21
- Conversion
- 26%
- Closed value
- $350,000
3DO
Diyar OmerProperty Consultant
- Leads
- 18
- Conversion
- 24%
- Closed value
- $278,000
4SA
Shler AzizSulaymaniyah Branch Manager
- Leads
- 15
- Conversion
- 22%
- Closed value
- $206,000
5KN
Karwan NabiProperty Consultant
- Leads
- 12
- Conversion
- 20%
- Closed value
- $134,000